There is a racing driver in all of us // GTI Clubsport
Client: Volkswagen
Every Golf GTI driver dreamed of being a race performance pilot. With the launch of the new Golf GTI Clubsport, Volkswagen broke boundaries into motorsport, turning that dream into reality. To ensure the Golf GTI Clubsport resonated with everyone, we leveraged Volkswagen brand ambassador and race driver Benjamin Leuchter as the role model.
Creative Lead: Stefanie Berkmann
Photographer: Manuel Nagel
Director: Julian Robinet
Agency: DDB Berlin
50 Jahre Golf // 50 years of Golf
Client: Volkswagen
In 2024, the Golf world is gearing up for a grand celebration as it reaches the half-century mark. This milestone is not just a testament to the sport's enduring legacy but an occasion to revel in its timeless charm. As part of the festivities, we worked on creating a unique showcase of five distinct Golf cars in five different locations, each addressing a different target group.
Creative Lead: Heitor Buchalla, Jonathan Baudet-Botella (DDB Paris)
Photographer: Frithjof Ohm
Agency: DDB Berlin
Apple Pay? Ganz normal
Client: Sparkasse
When Sparkasse introduced Apple Pay, mobile payment finally became completely normal in the German market. After all, every second German is a customer with the largest credit group in Germany. Our TVC shows that using Sparkasse with Apple Pay is a totally normal payment method for the "ordinary people". The first steps of the campaign start with a 60-second online film, a landing page, flanked by banners, social ads and POS posters.
60-second film
Social Media adaptation
Creative Lead: Katharina Trumbach, Philipp Langer
Agency: Plantage ix
Location: Berlin, Germany
Jeder Handgriff zählt
Client: Coca-Cola
In 2019 we helped Coca-Cola launch their "Vereinsgeschichte" campaign for the 3rd year in a row. Whilst in previous years the focus was on football this time any amateur sports club that f.e. needs financial support for the renovation of its club home or its sports facilities could participate. Our 20-second TV spot with the motto "Every move counts" shows how athletes from popular sports in various training situations as well as other club members and helpers evenly contribute to a winning team.
20-second film
Creative Lead: Katharina Trumbach, Philipp Langer
Agency: Plantage ix
Location: Berlin, Germany
Mit mit oder mit ohne
Client: Coca-Cola
Less sugar doesn’t mean less exiting. For our 2020 campaign to advertise the sugar-free portfolio of the Coca-Cola brands Fanta, Mezzo Mix and Sprite, we got dazzling support in the form of entertainer Ross Antony with whom we recorded a remix of the classic „Sag mir Quando, sag mir wann“. In the form of a colorful mini musical directed by Annegret von Feiertag, he leads us through colorful brand worlds in our TVC. The whole thing is flanked by social ads, as well as OOHs and POS.
18-second film
Social Media Adaption
Creative Lead: Katharina Trumbach, Philipp Langer
Agency: Plantage ix
Location: Berlin, Germany
Listening Room
Client: Mastercard
Can music say more than words? #StartSomethingPriceless To celebrate 20 years as proud sponsor of The BRIT Awards, we set out to Start Something Priceless, using the power of music. We created a powerful experience, specially crafted to bring together pairs of real people and help them mend their broken relationships.
Social Experiment Film
Media Coverage UK
Creative Lead: Chad Warner
Agency: McCann London
Location: London, United Kingdom